The internet is enabling advertisers to target audiences online and in person without having to physically go out to locations, to reach new audiences and for advertisers to offer the most compelling ads to their target audiences.
As well as providing better ad experiences, the internet has also created a new form of advertising that has the potential to fundamentally alter the way that the industry works.
Advertisement AdvertisementFor example, many of the big online businesses have seen an explosion in digital advertising revenues and growth.
The rise of online video has given rise to the new medium of online ads.
Video is the fastest growing advertising format of all time and the demand for advertising on YouTube has grown from the billions of people watching YouTube to millions of people who watch YouTube ads online.
And with the advent of new platforms such as YouTube Red and YouTube Live, the number of people using those platforms has grown exponentially.
But this growth has not been matched by the growth in ad revenue.
According to the Advertising Standards Bureau, video advertising revenues have fallen by more than 70 per cent in the last year.
And the biggest driver of that decline has been the explosion in mobile ad revenues, which has helped push ad revenue down to a new low.
According the ASB, mobile advertising revenue fell by more then 80 per cent last year to just over $1 billion.
But it is the decline in mobile advertising revenues that has made it harder for ad companies to compete.
And it is these trends that are going to drive the future of the advertising sector.
The growth of the internet will mean that the future for advertising is much more focused on the digital advertising industry, rather than the traditional ad-serving sector.
Advertising companies are also in a position to take advantage of the new media landscape that is emerging.
For example, in the digital ad space, there is a shift from traditional online ad platforms to new platforms that can be used for the direct delivery of video and audio content to the consumer, which could be more cost-effective and scalable.
But the growth of this new digital media space also means that it will require more ad-related infrastructure to support these new platforms.
For example the online advertising industry is not only about the online video space.
It also includes the media companies that provide advertising to TV networks, radio stations, and newspapers.
There is also the digital media platform that includes content providers like Amazon, Netflix, Hulu and others.
These companies need a way to manage their own digital advertising operations, and the internet provides the solution.
So it is for the future that the advertising companies need to think carefully about what digital advertising means for them.
If you are interested in finding out more about the issues surrounding the future and future trends of the Australian advertising industry then I recommend that you visit the ABC’s Media and Communications Business section.