By Chris WrightJune 19, 2020 11:29:15If you’re looking to break news on social media, you may want to start with a splashy ad that looks a little bit like a cartoon.
But what if it could actually be more than that?
The world’s largest social media ad agency, Digital Domain, has created a series of gender ads to highlight the news, which it says “tells the story of women and their roles in our society.”
While some of these ads have already made their way to the trending section of Facebook and Twitter, the ads created by Digital Domain have the ability to be seen in more than 500 countries, including the United States.
Digital Domain is using a different advertising model than some of its competitors to show women in a positive light, which is why it decided to combine the gender ads with news content.
In this ad, for example, the woman’s name is written in bold.
“Today’s news is breaking.”
The ads are created in partnership with Women Who Care, an organization that promotes the safety and wellbeing of women.
Women Who Caring, a nonprofit dedicated to women’s health and safety issues, has been running gender-neutral advertisements on its platform since 2015.
The goal is to “create an experience for women and girls that is truly inclusive and inclusive of them,” Digital Domain VP of Branding and Marketing Daniella Schoenecker told The Huffington Post.
While the ads are meant to be a positive portrayal of women in the news and in their lives, Digital Domains approach to the gender ad campaign differs from other advertisers who have been using the gender-specific format.
Digital Domains ad format is similar to the “bend over and kiss” ad format used by Google.
Instead of leaning over and kissing a person in a photograph, the ad shows a woman holding a cup and taking a sip.
The woman is a friend and family member, the story behind the cup is that the person is a hero, and the cup symbolizes the hope of the woman.
“The story behind it is the story that women are the ones who have to work really hard,” Schoenger said.
“So I think that’s the best way to use it.
Because it is a really, really strong story.”
While the ad format has been used by the likes of Google, Facebook and other advertisers for years, it’s still an uncommon choice for advertisers because of its inherent bias against women.
“When you are in the business of being a media agency, you have to be able to talk about a range of different topics, and that’s not always possible with traditional gender advertising,” Schoeenger explained.
Digital domain is currently looking for a female executive to take over the company and will be running the ads through the end of June, but the agency is also looking to partner with organizations in other countries to help them make gender-inclusive ads.
Digital domains founder and CEO Mike Sacks said that the ads were created to show that women can still be powerful role models and that their voices are valued.
“What we’re trying to do is create an environment where people will say, ‘Well, that’s okay because I want to see women like me in this,'” Sacks told The Washington Post.
“I think the ads really do show that we’re still here, and there’s still a way to go.
We’re not the only one.”
While gender ads aren’t entirely new to the advertising world, they’re often more inclusive than traditional ones, according to the Washington Post’s Danielle Rhoades.
DigitalDomain says it has already seen an increase in interest in its gender-positive ads and is hoping that people will see it as a way for them to share their stories and influence others in the media industry.
“Women are still the ones being told to be silent, and women still have to fight,” Sacks explained.
“Women can still do so much more than men.”Read More