Laila al-Marrimi has been on a mission since the day the UK voted to leave the European Union.
The executive director of the Independent Advertising Council (IAAC), the UK’s leading advertising agency, has spent more than 20 years in the industry.
The decision to leave, she says, has not changed her thinking about the way the industry operates.
“It’s an open book, the way advertising has changed over the years,” she said.
“We’re all a bit more open to the public now, with digital and social media, and more and more people are seeing advertising in a new way.”
But Ms Al-Marri believes there is a lot to be gained from working with advertising agencies on a global scale.
“I think it’s important that we do work with agencies on the ground and it’s not just a matter of ‘well we’ll give you money, we’ll advertise you on our website, but you need to work on that’,” she said, adding that the UK has “a big appetite for advertising”.
“So it’s a very positive thing.”
What does it cost to advertise in the UK?
The cost of running a campaign varies depending on where the campaign is based and the size of the market it’s targeting.
In 2017-18, the average cost for running a digital campaign in the US was $11,000 per hour, according to research firm Market Data.
In 2016-17, the cost was $17,000.
In the UK, the figure was $22,000, according a 2016 survey by IAC.
How much does it take to run a campaign?
There are different fees and charges for different campaigns, with a range of fees and costs including: marketing agency fee: $2,500 per hour per campaign (or $25,000 total)