RED BULL ADVERTISING is looking to buy NBCUniversal.
It’s a move that could put the network on the path to become a full-fledged media conglomerate.
The network is owned by NBCUniversal and will be owned by Comcast.
Red Bull and NBCUniversal are partners on the NBCUniversal-owned Comcast SportsNet and NBC Sports Network, respectively.
NBCUniversal is a joint venture between Comcast and NBC Universal that also owns CNBC and CNBC, among other businesses.
While Comcast is also a joint-venture partner on CNBC and is owned a majority stake in the WSJ, CNBC’s parent company, NBCUniversal owns a majority share in the network.
At least that is the intention of the Comcast-NBCUniversal partnership.
In December, Comcast, along with NBCUniversal, acquired the majority of Time Warner, the parent company of CNN, in what was widely seen as a consolidation of the cable and broadcast media landscape.
Comcast is also the biggest cable network in the U.S. and the second largest provider of video programming after HBO.
But with NBC, Comcast has long been looking to expand into TV and is looking into other potential verticals, like video games, sports and entertainment.
As part of the deal, Comcast will buy a majority of Red Bull, Red Bull’s parent firm, for $30.2 billion.
With the deal announced, the company will also be looking to purchase NBCUniversal for $35.6 billion, making it the largest media conglomerate in the world.
A Red Bull spokesman declined to comment on the deal.
If this deal is finalized, it will become the largest broadcast media merger in history, surpassing the purchase of NBCUniversal by Comcast last year.
After Red Bull bought NBCUniversal last year, the cable network had about 1,000 channels, including HBO and CNN.
Its total channel inventory was about 10 times smaller than NBC’s, but Red Bull still controlled a majority.
So why the acquisition?
The deal with Red Bull is in line with Comcast’s long-term goal of becoming a media conglomerate, with the hope of acquiring other media companies.
There are several reasons for the Comcast buy, according to Red Bull:Red Bull is currently in talks with the network about a possible merger, but nothing has been finalized.
Last month, the Wall Street Journal reported that the Comcast deal is expected to close in the next few months.
Additionally, Comcast and Red Bull are working on other potential acquisition deals.
We are very pleased to be partnering with NBC to help our viewers reach their passions and discover the incredible things that are happening across the world, said Red Bull President and CEO, Erich Schlegel, in a statement to the WSJD.
Also, we are pleased to welcome NBCUniversal to the Red Bull family as part of a larger media conglomerate that is expanding into TV, video and sports, including Red Bull TV and Red Bum’s Sports.
This is an exciting time for Red Bull and for our viewers.
On Wednesday, Comcast released a statement on the acquisition of Red Bump’s Sports, saying the company and the network “share a commitment to deliver top-tier content and entertainment to our audiences, including more than 2,000 hours of live sports content and more than 40 million unique viewers across NBCUniversal’s networks and platforms.”
The Comcast-NovaComcast deal would give the network the potential to reach millions of new viewers through its NBCU channel.
Although the deal is still in the early stages, the two companies have already announced that they will begin to explore other verticals.
Both Comcast and the Comcast Sports Network are set to open up their networks to more digital content.
One of the first networks that Comcast is likely to launch is Red Bull Sports, the channel that will be available through NBCUniversal on cable, satellite and streaming platforms.
That channel will also include the network’s popular sports games.
To date, Red Bulls sports have aired on NBCUniversal channels like CNBC, CNBC+ and CNBC.
What do you think of the potential for the NBCU-Comcast Comcast-Red Bull deal?