SPANISH LANGUAGE: Answering the most frequently asked questions about Spanish.
The cost of a video ad in Spanish has been soaring over the past year, as more and more Spanish-language websites are using YouTube to display their ads.
According to Spanish advertising research firm ADG, video ads in Spanish account for up to 20 percent of total online ad revenue, up from 12 percent in 2016.
In 2017, Spanish-based companies generated around $4 billion in advertising revenue in the country.
The Spanish language website www.video-ad-exchange.com, for example, saw an increase of 40 percent in ad revenue over the same period last year, to $1.7 billion.
The average ad price for a Spanish-speaking website, meanwhile, increased by 17 percent to $5.85.
The number of ads posted to YouTube jumped by a whopping 7 percent last year.
Advertisers are also using YouTube in new ways.
A new ad-supported video platform called AdMob has been gaining traction.
Its ad-free video platform has attracted more than 400 million subscribers since its launch last year and has a user base of more than 20 million.
The platform is designed to provide video creators with the ability to promote their videos to a broader audience, including advertisers.
AdMob, which has received millions of dollars in funding from Google Ventures, has become a powerful tool for Spanish-focused companies to promote videos on YouTube.
Admob is still in beta and is currently being tested by several Spanish-listed companies.
A few of those companies have reported significant increases in ad revenues on YouTube, including Spanish-owned ad agency Naver, which reported an increase in ad sales of more 50 percent.