In the past year, the Montgomery Advertising Agency has grown from a single office to a multi-tenant, multi-agency operation, with a total of more than 500 clients.
As of May 1, 2017, it had nearly 4,000 employees and earned over $1.2 million in annual revenue, according to the agency.
The agency is part of the city’s newly formed Advertising Council, which was established in 2015 to ensure that the region’s advertising businesses have a sustainable future.
“It’s important to us that we have the right people in the right places,” said Adrienne Smith, the executive director of the agency and a former advertising executive.
“This is a way for us to help those who are in the industry who are going through hard times.”
Smith said that over the past two years, the agency has hired nearly 100 new employees, and added another 400 people to its current staff of more 200.
“The growth has been very significant,” she said.
“It’s been really great.”
Adrienne J. Smith, executive director and director of Montgomery Advertising agency, said she and her colleagues were very proud of the way they handled the transition.
“We knew that the industry was changing and we wanted to help the industry in a sustainable way,” she told ABC News.
“As a new organization, we had to learn how to be a part of it.”
The Montgomery Advertising Council is now a nonprofit, but it still receives funding from the city.
Its annual budget is $1 million, and the council has been actively engaged in the region since 2015, said Smith.
The Montgomery Council has made a number of investments in the past decade, including in an advertising technology company called Adel.
That company provides an online tool to help clients create and manage digital marketing campaigns, and is now working with Adrien E. Smith Associates to expand its work in Montgomery.
The Montgomery Council is also investing in a new online tool, called Advertiser Obit, that will help local media outlets and advertisers identify, rank and analyze the ads that are on the Web.
Advertiserobit was created by a team of researchers at the University of Michigan’s Media Lab, with help from Montgomery’s marketing department.
The program, which is funded by the Advertising Council and the Montgomery Mayor’s Office, helps advertisers connect with their target audience, get a sense of how the audience is responding to a given campaign and get an insight into the demographics of the audience.
“Advertisers can now be targeted by a website with an algorithm, or by a social media platform,” said Smith, adding that it can also be used for “local news.”
For the Montgomery Council, that technology and ad tech have been instrumental in the company’s success.
“Our goal was to build a platform to be used across the country, and we’ve done that,” Smith said.
Advertising is becoming increasingly difficult to do in Montgomery due to the state’s budget cuts and the citys inability to afford its own advertising.
The city also has a long history of being one of the most expensive areas to advertise in the country.
The council has invested in new ad tech that will allow advertisers to target audiences with different types of media, from video to print and even podcasts, which are not traditionally used in the area.
“This is what is driving this company to keep expanding and grow,” said Montgomery Council member, Tom Kowalski, a longtime Montgomery resident and an executive with the Advertising Association of Montgomery.
“Montgomery is one of our most creative and innovative cities, and it’s a great place to do advertising.”
A spokesperson for Montgomery Mayor Mark Nance, who has been the council’s chair since January, said the council is still in discussions with advertisers.
“In the coming weeks, we will be exploring ways to leverage our existing advertising partnerships to grow our ad services industry and help Montgomery become a leader in this space,” the spokesperson said.
“We want to continue to support the Montgomery community and our advertising partners through the growth of this company and in other industries in Montgomery,” the council said in a statement.
“However, we must also be mindful of the fact that Montgomery is a competitive marketplace.
We are investing in technology that will ensure that our local ads are served and delivered as efficiently as possible.
We want to work with advertisers to ensure they are able to do their jobs as efficiently and efficiently as they can.”
Montgomery Council member Mike Dennison, a member of the Advertising Board of Montgomery, said he and his fellow council members are excited about the potential of the new technology and the agency’s investments.
“I am confident that this is the right thing for Montgomery,” he said.