The new ad for Adidas has been released and it has brought to light that the company is looking to raise $1 billion.
Adidas’ new ad slogan, “Make Me a Better Man”, is being shared on social media platforms with a message of “You are more than a product”.
“It is about the empowerment of our people, who are constantly questioning what they are allowed to do,” said Arvind K. Pandit, head of Brand, Business Development and Strategy, Adidas.
Pandit said that the campaign is aimed at the men’s fashion market.
“Our ad is about what our company has achieved.
It is about our business, our work, our passion and the vision that we have for our company,” he said.
Adidas is hoping to raise at least $1.5 billion from the sale of Adidas products, according to Pandit.
The ad is being launched to promote the Adidas brand in the Indian market.
Adidas also has a partnership with Indian consumer bank, Adani.
The ad campaign will be launched on February 11 and it will be shared on Facebook, Twitter, YouTube and other social media.