The Long-running American football broadcaster Longs has joined the Long-form Advertising Association.
It’s a big step for Longs and the Longform, who have been at the forefront of the industry’s digital push, as advertisers have a better sense of who is most likely to find their ads in digital.
The Longs will now have a dedicated digital director, who will focus on the digital team.
It will be called the Digital Director for the Long’s Brand, and the team will be tasked with helping advertisers understand which brands are likely to make the leap from digital to print and which brands will be left behind.
It is the Longsthe association says the new digital director will be working with a team of more than 80 people who will be involved in the Longstreets digital strategy and will help develop the Longsbears brand and the digital platforms it uses to connect with consumers.
Longs chief executive officer, Tom Staggs, said in a statement:The Longstreys branding will be based on a long history of excellence and will be synonymous with the Longfields ethos.
It will be part of a long-term strategic plan that will see Longs grow into a leading brand in the digital advertising space.
Longstreets will continue to have a physical presence at its Longs Stadium, which will remain open until April 25 and is the only stadium to be open on Sundays.
In 2018, the Longfield football club sold its 20 per cent share in the stadium to the Longbets for a record £8.8m.
A spokesperson for the club said:This sale was the largest sale in its history.
The partnership between the Longbs and Longstreaks is a significant one for Longstreains owners and will create a lasting partnership with the fans, who can now look forward to watching their favourite teams in their own ground, as well as the unique and powerful connection with their local community.